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Guide AutoOptimization With TheOptimizer

AdsEmpire

Varun

Grand Guru
Staff Member
Community Leader
Joined
Jan 7, 2019
Messages
1,428
Previously I wrote about Brax over here and now I have been using TheOptimizer for a while to manage all my Native campaigns. It has been amazing and takes out a lot of manual work and apart from some work at the beginning of campaigns, you can pretty much set some rules and let Optimizer do the hard work.

Setting up TheOptimizer is quite easy with the account wizard tool. It covers most of the Native ad platforms that affiliates use.
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They also have recently introduced Facebook and AmazonDSP which is pretty cool and I would like to try out Facebook with them at some point
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It supports a lot of trackers many of which I didn’t even know existed 🧐. This makes it way more affiliate-friendly than Brax in my opinion which only supports Voluum/Google Analytics
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Compared to Brax where you can upload a creative to multiple different campaigns in one click, Optimizer requires you to add new creatives separately to each of your campaigns.

With Optimizer, you need to go to separate campaigns and you can add “existing contents” to it easily. They are constantly introducing new things to their
 
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