Automatic Optimization for PropellerAds

[Luke]

If you follow me on social media or have seen my posts here in affLIFT, you know I am working on a little side project right now. I am trying to build an automatic campaign optimizer tool.

I love to program. I like building things and solving problems. So, even though I already have a ton of other stuff I am working on, I created a new server on Friday night and started hacking away at building an optimizer tool for PropellerAds pop campaigns.

I also started a little pop campaign on Friday and got a few conversions so decided that would be a good campaign to focus on with the optimizer. Here are a breakdown of the campaign stats since Friday:

3/22 - no optimizer...manual optimization
8508 clicks
15 conversions
$4.81 spent
$3.75 earned
-28% ROI

3/23 - still no optimizer...manual optimization
18971 clicks
110 conversions
$25.26 spent
$27.50 earned
8.11% ROI

3/24 - small testing with optimizer to make sure what I've built works
9908 clicks
53 conversions
$13.11 spent
$13.25 earned
0.98% ROI

3/25 - first day with optimizer running...still buggy
15483 clicks
59 conversions
$20.21 spent
$14.75 earned
-37.08% ROI

3/26 -