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Attention Mobile Marketers - Voluum extends Integration with Appsflyer!

Voluum

Grand Guru
VIP
Partner
Joined
Feb 26, 2019
Messages
569
Every single one of you has probably heard about the infamous iOS 14.5 changes, IDFA, Facebook conflict and so on and so on…

The way we have adapted to these changes is by expanding our integration with one of our partners – AppsFlyer.
Appsflyer is a mobile attribution platform, so in other words they are tracking what happens inside apps. They cover around 75% of the total market share.
Thanks to their framework, “aggregated advanced privacy” which is based on probabilistic modelling, Appsflyer can attribute conversions without IDFA. While in mobile attribution IDFA is the key, in the
 
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