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Guide Assess Your Sender Reputation with Google Postmaster Tools



🧙🏻‍♂️ Wizard 🔮
Staff Member
Community Leader
May 7, 2018
If you start adding email collection into your campaigns you all of the sudden have a lot more to think about. Obviously you have your campaigns on your traffic source of choice, adding fresh leads to your email list like clockwork, but now you also an entire backend system to monetize. 🤯

This backend system is where most of your money is going to be made, but only if you configure and manage it correctly. If you neglect your backend system (particularly how you manage and send emails to your lists) you can very quickly trash your sender reputation, resulting in a large percentage of your emails going to spam.

If most of your sent emails are ending in spam you can count on your open/click rates to be low. And when you have nonexistent clicks, you’ll have a hard time even breaking even on what it cost you to generate your email subscribers from paid traffic in the first place.

There are a lot of tools you can use to help you achieve better email delivery, but one service I view as essential is Google’s own Postmaster Tools.

Postmaster Tools is a free service provided
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