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Artificial intelligence has found its place not only in affiliate marketing but also in global-scale platforms such as Google. In mid-2024, the search engine introduced AI-generated summaries, known as AI Overviews, which have gradually begun to reshape the search landscape.
This article explores whether AI-generated answers may reduce SEO traffic and the performance of paid advertising, based on current research and expert opinions.
What Are AI Overviews?
AI Overviews are concise summaries generated by artificial intelligence in response to user search queries. By analyzing online content, Google’s algorithms deliver a quick snapshot intended to save users time and provide immediate answers.
The feature was first announced at the Google I/O conference in May 2023 and launched in the U.S. one year later. By August 2024, it had expanded to several additional countries including the UK, India, Japan, Indonesia, Mexico, and Brazil. As of April 2025, AI Overviews are live in over 100 regions worldwide. To enhance quality and contextual relevance, Google integrated its Gemini 2.0 model to handle more complex user queries.
The sources shown in these overviews are selected algorithmically, with no direct influence from website owners. Google recommends aligning content with
