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Affiliate Media Buy case study : How to deal with very large scale networks


In the last case studies, we offered content relative to new media buyers, in this one we wanted to go a step further and offer advanced content.
Yet, if you are new to media buying you can still learn a lot of useful information. Once you get success in small-scale campaigns your wish is to optimize them on a very large scale.

But dealing with networks on a large scale is a different challenge, and we’ll cover it in the lines to come.

Large scale : What does it change?

If media buying techniques are universal, large scale networks are more challenging.
The first thing that I usually say to a new media buyer in my team is that it’s not difficult to buy good traffic, but it’s more difficult to not buy bad traffic.

What does this concretely mean in our case?
On a large
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