I was going thorough the Bing Ads ( Microsoft Ads ) Policy documents . I found that Doing split testing the landing pages for conversion and clicks may not be compliant with the policies.
"Your final URL must resolve to a single static landing page; it may not take search users to a different page on the site each time the ad is clicked."
about.ads.microsoft.com
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about.ads.microsoft.com
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I m using Landingi and wishpond where I can do A/B split testing of the landing page to increase the CTR and improve the presell pitch gradually.
Is it not allowed
"Your final URL must resolve to a single static landing page; it may not take search users to a different page on the site each time the ad is clicked."
URLs and landing page policies - Microsoft Advertising
Read the requirements for acceptable display URLs and the kind of behavior Microsoft Advertising users should expect when they trigger your ad.
about.ads.microsoft.com
Microsoft Advertising policies training - Microsoft Advertising
Read the latest Microsoft Advertising guidelines. Learn how to comply with our Microsoft Advertising policies – and create ads that pass review and can help you reach your audience.
about.ads.microsoft.com
I m using Landingi and wishpond where I can do A/B split testing of the landing page to increase the CTR and improve the presell pitch gradually.
Is it not allowed
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