Case Study 57% ROI on TikTok in 4 days

Pia S5 Proxy with 50M IPs covers 180+ countries

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Hi AffLift :cool:

This is our R&D team's first case study that we are sharing on the forum. We'd love to get your feedback if you find it useful.

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TikTok has been making quite a buzz in the affiliate community for quite some time now. We never worked with TikTok Ads and were reluctant to try this source, mainly because of creatives. Creatives are a massive part of success on this platform - but short catchy videos were a new format for me and the team.

Nevertheless, we decided to run a very rough test and I would say that overall I was very satisfied with the results and the platform showed enough potential for us to keep testing and learning how to use it.

Let’s get into the details:
  • Source: TikTok
  • Target: Male 35+
  • Geo: USA
  • Advertise period: 4 days
  • ROI: 57%

CAMPAIGN AND AD SETTINGS:

On our first launch, we tried to set up targeting based on audience interests but got a very high CPM. I stopped the campaign and launched it with quite a wide targeting - geo USA, male 35+ with optimization parameters on “lower cost”.

CREATIVES:

For
 
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