Case Study 1st Case Study was bad: help me understand, why?

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redhead

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Joined
Feb 26, 2021
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18
Hi everyone!
Please help me understand reason of fail of my first ad campaign.

AdNetwork: Propeller Ads
Traffic type: Push Ad (High Active Users)
Geo: Romania
AffProgram: imonetizeit
Offer: Adult Dating Smartlink (pre-landing is mainstream dating), payout ~ 0.8$

I have stared my 1st ad campaing in 26 febrary 2021.

Today (02/03/2021) it have the data:
Clicks: 1242
Cost for Ad Campaing - $31.91
CPC: 0.025
Revenue - $6.112
ROI - 80.84%

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I changed creatives (first part creatives have very small CTR),
I disabled deactived bad zone id's (where CPA equal or greater 0.8$),
I disabled creatives where bad CTR or СR
In other campaings i tested Low and Middle active (result was even worse)

Today i can't understant what reason the loose :)
- bad GEO?
- very small payout?
- expensive СPC?
- maybe i spent a small budget to draw conclusions? But CPA is $3.989 and i'm not sure that continue the test makes sense.

Tell me please, what do you think about it?

I hope for your feedback. It's
 
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