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Guide 🔀 How do Trackers Distribute Traffic Between Landing Pages and Offers

dood

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May 2, 2018
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Recently, @ShaqelineRade761 asked how to evenly distribute traffic from multiple landing pages to multiple offers. While many members likely know how to set this up, I realize some may struggle with it in the beginning. So, I’ve decided to create a simple guide explaining how trackers distribute traffic between landing pages (if you're using them) and offers.
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In this guide, I’ll use @BeMob as an example, but you’ll notice that the setup is quite similar across most other trackers when it comes to campaign flow.

Here’s a simplified version of what a visitor’s journey looks like - from the traffic source to the final offer page:

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The visitor starts at the traffic source and is redirected to your tracker via the campaign URL. The tracker determines which landing page to display (based on your settings). Then, when the visitor clicks the CTA button on your landing page, they are redirected to an offer page. However, there’s a small step in between - where the tracker once again decides which offer the visitor should be sent to.

Let’s take a look at a simple flow in BeMob, this time without any landing pages.
 
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