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Guide 📌 How to Determine the Initial Bid Price for a PopAds Campaign?

dood

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In the beginner's course I published in late 2023, PopAds is used as a traffic source. I’ve seen many members complete the course, and it has received over 70,000 views!
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In the meantime, there have been some minor changes to the “Create a New Campaign” form on PopAds.

While the old form had 13 tabs, like this:

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The new version of the form is missing one tab — the “Summary” tab.

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This change caused some problems for members trying to complete the guide after the “Summary” tab was removed. It’s a shame, because the Summary tab included a nicely designed bid distribution map, which looked like this:

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It was also easy to determine the initial bid for your campaign using that map. But, as always, there’s a way to work around this.


Inventory page​

There’s an “Inventory” page in the left-hand menu on PopAds.

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On this page, you can see the available traffic volume from the last 48 hours on PopAds, as well as the average bids for each country.

The statistics are fairly basic, as there aren’t many filters available.

However, there is one useful filter you can use — the Form Factor
 
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