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What's you take on CPC vs. vCPM? What are the pros and cons for each model?

I pause my campaign on Friday and Saturday. Might re-test them later but with my data now, weekends are not good at all. What is your overall bid? I haven't encountered such bid change like you described. Maybe ask your AM and see if they can trace back your old bid?

Congratulations! It can only go upwards from now on. How many widgets have you collected in your black list?

@Varun What do you think about the 1-1-1 approach? i.e. 1 creative, 1 lander, 1 offer.

This is a big lesson for me. I tested and tweaked too much and ruined my campaign. Even though I know more work doesn't mean more result, it can be hard to change that mindset.

Great campaign and very excited to see the big improvement in the ROI. Can you share how exactly do you test creatives and landers? Which metric do you use to benchmark?