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At present, the rate of refusal of third-party cookies is estimated at 30-50%, i.e. cookies that are placed on the site on which the Internet user is browsing and that are operated by third-party companies. Although this seems to cause significant problems for many web players, it is only the...

All the players in online advertising are looking for the best compromise between the 3 stakeholders who make it up: advertisers, Internet users and website publishers. Being a publisher means keeping up with the latest tendencies of digital advertising. And when it comes to monetizing, every...