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What features tend to be standard for trackers, and what would be considered to be advanced? For the advanced list I don't expect for everything to be named. I was just looking for 2 or 3 examples of things that a beginner isn't likely to need. That way I'm not sold on something that won't help...

Is there a specific program you use to keep track of what offers you're promoting, what networks they're on, and anything else that might be useful with regard to staying organized. I'm sure this can be done in excel, but I was looking for something more robust.

Are there things such as certain EPC numbers to avoid that can be used as a general guide to help determine if an offer will likely be good or not?

When promoting CPA offers do we just build landing pages to the offer or do we also use an actual website that depends on organic traffic. I'm asking because I haven't seen anyone who does CPA ever mention a website(not counting landing pages) based approached.