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Thanks Luke. These are the signs that I'm always looking for. But I must have run about 8 or 9 campaigns now, each one quite different, and there are no trends or obvious cue that would lead me to optimise either positively or negatively. Were that there were!
My regular hosting is with InMotionHosting, but for the performance necessary in paid traffic I use Vultr. (I've already got Adplexity's landers, BTW, so no need to put my name in the hat).