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SmartCPM - Auto vs manual CPM question

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Tamas

Grand Guru
Joined
Nov 24, 2021
Messages
1,190
I did 2 SmartCPM tests yesterday on PropellerAds but I don't understand why is my campaign's ROI almost the same.

In the first one, I've used "Automatic bidding"

1658486691552-png.29385


and "Auto-Optimization enabled":

1658486769472-png.29386



Here are the results:


1658486851827-png.29387



In the second campaign, I've entered $0.5 CPM with same auto optimization settings:

1658487000865-png.29388



Here are the results:

1658487141550-png.29389


CR is lower, CPA higher. I thought if I bid lower I'll get a better ROI, maybe close to breakeven...

How in the world can you get these profitable? It's not my first try, I always get results like these with SmartCPM, no matter what I do.

Also, I think the test budget per zone id's is more than enough, I see it spends close to $1/ zone, and then it excludes them if not profitable. Payout is $0.024...


Here are the stats for the Autobidding campaign, sorted by Impressions:

1658487797652-png.29390




And sorted by Conversions:

1658487919441-png.29391




Campaign #2:

by Impressions:


1658488167221-png.29392



By Conversions:

1658488204678-png.29393



So, are these "ok" stats so far? Should I just continue spending on them and let the algo do it's work, can these ever reach green? or are these clear losers?
 
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