Guide 9 Quick variables you can A/B test on your landing pages to increase your CTR/CR

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servandosilva

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As an affiliate, you'll find there are many things you can split test to increase your profits and revenue.
Split testing offers, landing page angles, and styles, traffic sources, etc can do a big difference in your campaign, however, one thing affiliates don't test as much are the variables inside your landing page.

To be honest, this happens for a reason. The ROI difference won't be as big there as it could be while testing another offer or a completely different landing page or angle, but there's a moment where you have tested those and you have a campaign running where you can squeeze an extra percentage by testing simple variables in your landing page.

A couple of months ago I ran this case study where one landing page got 20-30% extra CR just by having a different background color (black vs. white).
It's easy to assume one color will perform better but in general, you have at least 5 colors to test and see if they make a change in your numbers. You can either test them in your background, call to actions, menus, comments, etc. The ones I typically see are: white, black, blue (FB), red
 
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