Follow Along Optimizing a CPM Campaign (Popads)

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Ali-M2007

Super Contributor
Joined
Mar 1, 2021
Messages
219
Hello everybody, hope you all are fine and vaccinated! 😅

I'm working on a cpm campaign in popads and trying to optimize it (cut not-performing segments). And I do have a quick question and want to know your opinion.

Below are result of one of my recent cpm campaigns sorted by conversion (image 1) and visit (image 2):

images 1:
001-jpg.19709


image 2:
002-jpg.19710


As you can see, there are publishers (website IDs) with 5% to 10% conversion rate in image 1. I wanted to ask, from the data I've gathered (~6800 visits) can I consider it as a rule and cut all those publishers in image 2 that have less 10% convert for example? (publishers with +100 visits with no conversion for example). Because according to image 1, the offer has potential for ~10% cv if it's placed on the right website IDs.
Am I right and is this a proper perception and conclusion of the gathered data which I can follow for next campaigns?

Also, I wanted to know if I should focus of cutting non-performing campaigns or only focus on well-performing ones? I think it's advised to cut not performing campaigns which means I continue getting
 
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