Optimization Principles

Geozo

meetingingorkipark

Contributor
Joined
Feb 29, 2020
Messages
159
Hello guys,

Of course the notorious 14-steps guide has helped many newbies just to understand complete basics and it is an amazing start for everyone. When I tried it myself, it worked out well for me and I achieved positive ROI but it was not that big.

Now with that guide it was more or less obvious how to optimize the campaign as there were conversions, positive and negative placements (widgets), countries and so on. So there was an idea what to filter and what to keep there.

However when I try running native ad campaigns "in the real world" the amount of conversions is just 0 and things are not obvious. Like.. it i impossible to see a placement with a conversion to understand: "Ok this should be a good placement since there was one or a couple of conversions". I think optimization of Native ads is similar to Push ads but I am just creating this thread here as I am trying to run Natives myself.

So than what are the right ways to optimize campaigns from 0? Can we please take a 0 conversions report with 1 lander and 1 offer without any
 
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