• Welcome to affLIFT!
    We are happy you have decided to check out our awesome affiliate marketing forum. Register your account today to join our amazing community!
  • ClickFlare is the newest, yet most powerful tracking platform ever built for performance-based marketers and affiliates. Try it FREE for 14 days!
    Try ClickFlare Free!

Cross Site Tracking - What's the way forward?

RollerAds

Aptfxer

Grand Guru
Joined
Dec 17, 2018
Messages
288
Not exactly panic-stations yet but it is getting close to that. Safari, Edge and Firefox are actively doing away with cross-site tracking. Plenty of info out there, couple of starter links below:

https://webkit.org/tracking-prevention-policy/

https://wiki.mozilla.org/Security/Anti_tracking_policy

Pretty much boils down to no more tracking for third party and cross-site. From what I can make out, cookies will last 24 hours. IDs will be classed as third-party tracking so after the 24 hours, no more conversions being recorded, even if referrals take the action we want for a conversion.

The affiliate networks will need to ensure they have plans for their affiliates to implement first-party solutions. From some snippets of info I got, that means first party JS on all landing page domains and cnames to subdomains. Still trying to figure that out so I don't have any info on that yet.

I have a sneeky feeling this is what did for PeerFly. No real evidence, just the tone of the email about them closing down. If a network can't track conversions, affiliates won't use them.

The nature of affiliate marketing means we're all pretty much third-parties so this could potentially affect is all.

Like I said, not
 
To view the premium content in our affiliate marketing forum (including this awesome thread), you must first register and upgrade your account. Register today and become a part of our amazing community!
Top