Does a Landing Page Decrease Conversion Amount?

Hey Afflift community,

I've been pondering over a topic that I believe many of us have come across at some point - the impact of using a landing page (LP) on conversion rates. Specifically, I'm curious to know if an LP decreases the conversion amount when compared to using a direct link.

I recently came across @Luke's BackUnder Script, which includes a Back Button Script and a Popunder Script. These scripts are meant to be integrated into the LP to increase the conversion rate (CR%). However, I'm wondering if, by using an LP instead of a direct link, the overall conversion rate might actually be reduced.

We are talking about general SOI/DOI offers in the Dating, Finance, ...Sweep -market - nothing too special like COD offers.

So, I'd love to get your thoughts and experiences on this:

1. Have you noticed any significant differences in conversion rates when using a landing page compared to a direct link?
2. In your experience, do the Back Button Script and Popunder Script effectively increase the CR% when added to a landing page?
3. Do you have any specific examples or case studies that you could share, showing how an LP