PropellerAds SmartCPC worth a test?

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Luke

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Yesterday, PropellerAds was displaying a banner at the top of their panel for SmartCPC and it caught my attention. When I clicked it, the banner took me to this blog post:


Now, I tried SmartCPC last month when I was testing Skro's PropellerAds integration:


But, normally I use Voluum to manage my campaigns so there wasn't a great direct comparison from SmartCPC to CPA Goal (what I usually use on my campaigns with PropellerAds).

So, I setup a new SmartCPC campaign and I've been pretty surprised by the results...

1675783879351-png.35262


The CPA Goal campaigns shown above have been running for longer than the SmartCPC campaign and they've been optimized/whitelisted, but overall the results of the SmartCPC campaign are very interesting.

It started yesterday and ran a few hours without a single conversion. But, today I'm seeing about a 20% ROI with nearly $100 spent already. I'll be curious how it performs once I've given it more time...

1675789823565-png.35265


I also have a set of about 5 zones I want to run a whitelist on using SmartCPC to see how that compares to running a CPA Goal whitelist.

Have you tested
 
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