Case Study TikTok test that made it ✊🏼🔥 - ROI 30%

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Hi AffLift :cool:

Long time no case from us. Been too busy testing new funnels, making mistakes, and fixing them. Today we want to share a successful TikTok case that was not that successful at first. But with a few tweaks and changes, we managed to get to a pretty good results.

I would call it the “Do not give up on your idea so easily” case. Here we go.

adgrow_social-media-forum-jpg.31680

WHAT WE RAN WITH:

  • Source: TikTok
  • Target: Male 35+
  • Geo: USA
  • Advertise period: 14 days
  • ROI: 30%

IDEA

The initial idea of the funnel was to allow a user to find the right girl with the help of the coach. The coach offers the user to complete a test she developed to find out what might be the problem with his relationships > the user completes the test > the coach presents the user with a character overview , the problem & solution to it.

The results were - 27% CTR, cost of registration - $96 and just 5 conversions. Which was not what we were looking for really...

Having analysed the funnel, we have realised that the “coach approach” did not
 
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