Google Campaign. CPC Question.

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Epocks

Super Contributor
Joined
Sep 21, 2021
Messages
147
I have created a new campaign on Google which I have been running for 4 days now to see what type of leads I can get without any optimising as of just yet but one thing that seems strange with this campaign, coming from Bing, my Average Cost Per Click is nearly exactly the same for all my keywords.

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I have set up my campaign as I usually would, but one thing I noticed is I couldn't set the CPC Bid in the actual campaign set up, once the campaign was fully created I then had to adjust the CPC Bid in the reporting dashboard.

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For anyone who is running Google search traffic, is this normal, does Google go out and actually get you your max CPC bid for every single keyword? I have an assumption I might have set something up
 
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