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Push notification ads are on fire nowadays. Even though it is a fairly new traffic source, a lot of affiliates have been hammering down and forging their way to profit using push traffic. It is an ad type that really engages your audience as it requires the viewer to take action, whether to click on the ad or to close it.

If you would like to give push ads a try, one popular option is RichPush.

RichPush Features

RichPush prides itself in having the following:

94% Ad Viewability
Your ads will not be lost into oblivion since push ads have a high viewing percentage. With this, you can be sure that almost all ad impressions are actually seen by your target audience.


100% Human Users
The best thing about push ads is that there is virtually no bot traffic. Users are asked to opt-in to ads before they start receiving them.

Wide Reach
RichPush claims to have 350 million push notification subscribers across more than one hundred fifty countries. With this big subscriber base, your ads can have a wider reach and you will not worry about competing advertisers saturating the market quickly.

Their top countries are:
  • India
  • Brazil
  • Mexico
  • Thailand
  • Russia
  • Philippines
  • Colombia
  • Iran
  • Indonesia
  • USA
Low entry CPC
Push ads are charged per click. The lowest CPC being offered at RichPush is $0.003. However, tier 1 and tier 2 countries cost higher.

Popular Verticals
Verticals that get high ROI in RichPush are as follows:
  • Mobile apps
  • Gambling
  • Dating
  • E-commerce
  • Blockchain-based products
  • Forex and Binary
  • Health Products
  • Content websites

RichPush Campaign Set-up

Each campaign can have a maximum of 10 ad creatives. This is extremely helpful if you’d like to split test creatives in one country for one offer. Each push ad creative contains the following:
  • Title – must be 30 characters or less
  • Message – must be 45 characters or less
  • Icon image – must be 192 x 192 pixels, with a maximum file size of 100kb
  • Main image – 492 x 328 pixels, with a maximum file size of 100kb
When indicating your cost per click bid, RichPush displays the recommended CPC based on your target country. You can also opt-in to receiving the recommended CPCs per country via email so that you can adjust your bids regularly to stay on top of the game.

During campaign set-up, you also have the option to include or exclude audiences based on:
  • OS
  • Device
  • Browser
  • Language
  • Connection type
  • Publisher ID
  • Site ID
  • Site Section ID
  • Carrier

RichPush Funding Methods

This push notification ad network accepts funds through credit/debit card (powered by Stripe) or through Webmoney. The minimum deposit is $50.

RichPush Tracking Tokens

You can use the following tokens/macros to track your RichPush campaigns:

TokenToken Description
[SUB_LIST_ID]unique Subscriber list ID
[PUBLISHER_ID]unique ID of the publisher that can contain several websites
[SITE_ID]unique website ID
[SITE_SECTION_ID]unique ID of a website section, where subscribers were collected
[CLICK_ID]unique click ID (for conversion tracking)
[BID_PRICE]winning price of the click
[CAMPAIGN_ID]unique campaign ID in our system
[CAMPAIGN_NAME]campaign name
[CREATIVE_ID]unique creative ID
[COUNTRY]country name
[COUNTRY_CODE]3 letters Country Code
[REGION]region name
[CITY]city name
[OS]OS name and version
[OS_ONLY]OS name
[OS_VER]OS version
[USERAGENT]browser useragent string
[IP]user's IP
[USER_ID]unique ID of the visitor
[RANDOM_NUMBER]ensures that a fresh call is made to the ad server every time the code is executed

RichPush Coupon Code
affLIFT members can enjoy an exclusive 10% top-up bonus on their first deposit. All you need to do to take advantage of this offer is to use the coupon code AFFLIFT upon checkout.

Latest Comment

The best Push Traffic source you can think of. With accurate targeting you'll see conversion in the next minutes.

Latest Rating

Unfortunately all things being equal in my experience their traffic simply does not convert - period. I took other working campaigns from other push networks (not gonna name names so it does look as advertising here) and tried to make it work in Richpush but simply could not.

They have plenty of good targeting options, actually more than many of the big players sometimes and great AMs who are very helpful. On the downside you also have the feeling that the "helpfullness" of the AM is targeted to spend the most as mine always tried to push me to open the flood gates although I explained to her why I would exlude certain times or why my policy is to target high engagement user first. I guess it is not their fault but more company policy or incentive structure. Just my feeling in that matter of course.

-lots of the targeting option
-helpful AMs specially for newbies to get them started
-richpush insight helps you to get an overview of traffic and segments available

-low traffic quality
-relative high CPCs
-pushy AMs to spend your budget fast
-the day parting UI is horrible you gotta do it day by day

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