If it’s pop-under traffic you are after, you won’t run out of options. There’s a multitude of PPV providers out there today. But if you only want to work with one but still have the option to tap other networks’ inventory, then you should join a DSP. ADxAD
is one of those.
has been around since 2008, so it is a relatively established pop source as compared to others. Aside from being a well-known adult traffic source, here are some of this provider’s features.
The biggest takeaway from any DSP
is its ability to offer high volume. The ad network currently has more than 500 publishers, which altogether produces two billion ad impressions. The traffic comes from 34 countries around the globe. Although they are continuously adding new countries, the locations with the most traffic are the following:
- Hong Kong
- United States
Also, this traffic comes directly from their own publishers, and they are guaranteed to be fresh and of high quality. They only support mobile web and desktop traffic; no in-app traffic will find its way to your ads.
The best converting niches from AD x AD’s traffic are Dating, Nutra, Gambling, and Adult offers.
Two Service Options
Whether you want your campaigns to be managed by competent managers, or you want the freedom to take care of your own advertisements, you can do so in ADxAD
. They offer both full service and self-serve advertising options.
Their managed advertising service works on a case by case approach, making sure that your campaigns are created, managed, and optimized according to your unique needs.
The self-service option makes use of an easy-to-learn interface, which can be used in English or Chinese. It will soon be available in Japanese and Korean as well.
Personal Account Manager
For any issues you encounter, you can always reach out to your account manager for assistance. Their customer support team is always available 24 hours a day, seven days a week. This is very important, especially for those who work on different timezones.
Contacting your account manager can be done in multiple ways, such as via email, Skype, QQ, Telegram, and even Facebook. You will be assigned a manager that can speak your language, whether you speak English, Russian, or Chinese.
Multiple Targeting Choices
To help advertisers narrow down the traffic they receive to their precise target market, ADxAD DSP allows its users to filter traffic through the following:
- Operating system
- Device type
- Mobile carrier
It is also possible to whitelist or blacklist sources through their publisher ID.
ADxAD Funding Options
This platform’s pop traffic is paid on a CPM basis, with a minimum bid of $0.005. In order to start running campaigns, advertisers must deposit a minimum of $150. Funds can be added through Capitalist, Paxum, ePayService, PayPal, or wire transfer. Money added will reflect in the account within 24 hours.
For those who want to make use of their managed service, the minimum monthly budget must be $5,000.
@ADxAD is a part of the affLIFT community. Check out their official thread
for more information.