Push Ads Case Study: How We Achieved 180% ROI with Gambling Traffic in Azerbaijan on ROIads

The gambling vertical is known for its high competition and strict regulations, making it essential to choose the right geo and traffic source. In this case, we focused on Azerbaijan — a geo with significant gambling traffic potential but also considerable competition. The goal was to generate consistent conversions using push ads on ROIads while maintaining a profitable ROI.

Our strategy was to target mobile users with enticing push creatives that emphasized gambling offers with attractive bonuses and quick registration processes. With ROIads, we had access to extensive targeting options, allowing us to refine the audience by device type, operating system, and traffic quality.

The Offer: Promoting PINCO Casino on a CPD Model​

The focus of this push advertising campaign was PINCO Casino — a well-established gambling offer running on a Cost Per Deposit (CPD) model. The offer paid a fixed $50 for each first-time depositor, presenting a lucrative opportunity for affiliates looking to drive high-value conversions through push ads.

Azerbaijan was selected as the target geo due to its mobile-first audience and strong gambling interest. The offer featured a smooth registration flow and a localized user experience, designed to maximize conversion rates and streamline the deposit process.

The client’s objective was clear: attract quality leads likely to deposit, rather than just clicks or registrations. To achieve this, we utilized two separate ROIads whitelists, each containing top-performing traffic sources identified through extensive testing. By comparing traffic behavior across these whitelists, we could pinpoint high-converting sources and adjust bids through granular push traffic targeting.

This approach allowed us to focus on sources that delivered actual deposits, optimizing not just for clicks but for tangible revenue-driving actions.

Ad Campaign Details​

Here are the key parameters that defined this gambling campaign:

Creative Strategy​

We created five distinct push creatives to identify the most compelling messaging and visual elements.

• Creative 1: A clean design featuring a casino jackpot image with the CTA “Win Big – Register Now!”
• Creative 2: Focused on urgency with a countdown timer visual and the CTA “Last Chance to Claim Your Bonus!”
• Creative 3: Highlighted a limited-time offer with a gambling wheel and the CTA “Spin & Win – Register Today!”
• Creative 4: Featured a cash reward visual and the CTA “Double Your Deposit – Start Now!”
• Creative 5: Combined an animated slot machine gif with the CTA “Try Your Luck – Sign Up!”

Each creative led to the same pre-landing page, which in turn redirected to the main landing page of the PINCO Casino offer. This consistency ensured a smooth user journey from the ad to the offer page.

Campaign Structure: Testing Two Whitelists with Push Ads​

For this campaign, the primary objective was to identify the most profitable traffic sources for the PINCO Casino offer in Azerbaijan using push ads. Instead of a straightforward launch, we structured the campaign as a targeted optimization test, leveraging two curated whitelists provided by the ROIads account manager.

1. Campaign Setup:​

• Traffic Format: Push Ads
• Platform: ROIads
• Targeting: Mobile-only, Android OS
• Geo: Azerbaijan
• Traffic Type: Whitelist
• Objective: Drive first-time deposits under the CPD payout model
• Daily Budget: $100 per campaign (2 campaigns)

2. Whitelist Strategy:​

• Whitelist 1: Compiled based on ROIads’ internal performance data for gambling offers. This list focused on placements with historically high CTR and FTD rates in Azerbaijan.
• Whitelist 2: Curated by the traffic team, including top-performing sources from the entire platform. This list aimed to capture broader traffic while still targeting gambling-focused placements.

3. Testing Approach:​

Both whitelists were tested under nearly identical conditions, with each receiving the same daily budget of $100.

The only significant variation was in the OS targeting:

• Whitelist 1: Focused on Android versions 10 and above, targeting newer devices with higher user engagement.
• Whitelist 2: Included Android versions 8 and above, allowing for a slightly broader reach.

The split-testing approach enabled the advertiser to monitor traffic behavior across two distinct sets of sources, optimizing for deposits rather than clicks or registrations.

4. Why This Strategy?​

Running two whitelists simultaneously provided crucial insights into the most profitable traffic sources while minimizing budget waste.

By focusing on Android OS, we capitalized on Azerbaijan’s mobile-first user base, maximizing CTR and deposit potential.

Launch Settings for Campaign PINCO – AZE – Whitelist[1]​

Launch Settings for Campaign PINCO – AZE – Whitelist[2]​

Optimization Strategy: Smart Traffic Testing for Better ROI​

To maximize ROI, the affiliate tested two whitelists simultaneously, allowing for direct comparison of traffic quality and deposit rates.

1. Android Version Filtering:

• Initially targeted Android 9–15.
• After Day 2, Android 13 and 15 were excluded in Campaign 2 due to lower deposit rates.

2. Budget Pacing:

Whitelist 2 struggled to spend the full budget, prompting adjustments for more aggressive bidding during peak hours.

3. Campaign Pause:

After four days, Whitelist 2 was paused due to a $34 cost per deposit, nearly double the $18 cost per deposit on Whitelist 1.

This data-driven approach ensured budget allocation was focused on the most profitable sources, optimizing overall ROI.

Results and ROI Analysis​

The final numbers from this push ads campaign highlight the significance of testing, optimization, and traffic quality in gambling offers. The advertiser ran two separate push campaigns on ROIads, both targeting mobile users in Azerbaijan with the same offer — PINCO Casino on a CPD model with a $50 payout per deposit.

While both campaigns delivered solid engagement, only one whitelist consistently drove deposits, emphasizing the importance of targeted traffic segmentation.

Total Campaign Outcome:

• Total Ad Spend: $922.38
• Total Registrations: 154
• Total FTDs: 27
• Revenue: $1,350
• Profit: $428
• ROI: +46%

Note: First-Time Deposits (FTDs) are not visible in the ad network statistics — they were tracked through the affiliate program dashboard. Campaign 1 delivered 20 FTDs, and Campaign 2 brought 5 FTDs.

Key Takeaways​

• Whitelist 1 (Campaign 1) delivered the highest number of leads and FTDs, despite a lower CTR and limited daily spend due to auction dynamics.
• Whitelist 2 (Campaign 2) generated more clicks and traffic but failed to convert those users into deposits, highlighting that traffic volume doesn’t always equal quality in gambling campaigns.
• This push ads case study underscores the importance of testing not just creatives or bids but the traffic source quality itself.
• With a 46% ROI, the campaign demonstrated that even a moderate budget can drive profit when paired with a data-driven strategy and targeted push traffic.

Final Thoughts​

This push ads campaign in Azerbaijan proved that targeted testing and traffic segmentation are key to maximizing ROI in the gambling vertical. By focusing on quality over volume and leveraging ROIads’ whitelists, the advertiser achieved solid profitability with a 46% ROI. Ready to scale your own campaigns?

Dive into ROIads ad network, tap into premium traffic sources and AI bidding technology, and turn clicks into deposits with the right strategy. More useful info on how to run ad campaigns you can find in our Blog articles.