PropellerAds presents a few updates that make campaign setup and optimization much easier! If you’re running multiple GEOs, testing new angles, or just tired of repeating the same steps manually, these changes are genuinely useful.
Here’s a clear rundown of what changed and how you can use it.
f you’re constantly adding the same efficient placements to new campaigns, Zone Groups feature fixes it. Zone Groups let you bundle best-performing zones, whether entire sections of a publisher’s website or specific ad slots from different websites - into organized groups and drop them into any new campaign in one click.
Example: “If CTR is higher than X%, increase bid,” or “If CTR is lower than Y%, exclude the zone.”
The example below shows custom CPMs for Caribbean GEOs, South America, China, Hong Kong, etc.
Try them at PropellerAds!
Here’s a clear rundown of what changed and how you can use it.
1. Zone Groups: Save Your Best Zones and Reuse Them Anywhere
f you’re constantly adding the same efficient placements to new campaigns, Zone Groups feature fixes it. Zone Groups let you bundle best-performing zones, whether entire sections of a publisher’s website or specific ad slots from different websites - into organized groups and drop them into any new campaign in one click.
Why you’ll like it
- Centralized control: you can manage multiple ad placements as one group instead of handling them individually.
- Time-saving efficiency: quickly apply the same group of placements to new or existing campaigns without repetitive manual setup.
- Error reduction: creation of standardized groups reduce the risk of missing or duplicating placements.
- Flexible optimization: update a zone group once, and changes automatically reflect across all linked campaigns.
- Scalable strategy: this feature is ideal for advertisers managing large campaigns or multiple brands, ensuring a consistent placement strategy.
2. CTR-Based Rules: Let the Algorithm React before Your Budget Burns
You can now use CTR as a condition inside PropellerAds’ Rule-Based Optimization. In addition to rules based on spend and conversions, now you also have a CTR-based one to receive earlier signals and let the algorithm react accordingly.Example: “If CTR is higher than X%, increase bid,” or “If CTR is lower than Y%, exclude the zone.”
Why you’ll like it:
- Automation: set a rule and the algorithm will do the work for you, no manual effort needed.
- Safe budget: the algorithm automatically increases or decreases zone bids or even excludes specific zones, when your CTR reaches a certain threshold.
- Smart testing: automated rules make your testing smarter and more efficient.
3. Separate GEO Rates: Different Bids inside One Campaign
Instead of duplicating campaigns just to adjust bid levels, you can now set different rates for individual GEOs and groups of GEOs within the same campaign.The example below shows custom CPMs for Caribbean GEOs, South America, China, Hong Kong, etc.
Why you’ll like it
- Better spend control: separate GEO rates give you full control over your ad spend
- More efficient optimization: you get smarter optimization for each GEO’s ROI
- Easy campaign scaling that doesn't require duplication
Final notes
Overall, these changes help you work with your campaigns much easier. If you prefer everything to be organized, have predictable efficient setups, and less repetitive manual work, these new options fit neatly into that workflow.Try them at PropellerAds!
