Here’s a practical guidance for launching GoogleAds for Health & Beauty and Physic categories of products.

Part 1. Introduction

1.1. Do’s and Don’ts of Google Ads

Google’s advertising policy is very similar to Facebook’s one — ads for binary options, cryptocurrencies, gambling (no doubt about that), medical preparations, etc. are prohibited. However, there are loopholes for profitable traffic direction. We will consider two of them — Health & Beauty and White Products.

All products from these 2 verticals are divided into prohibited and non-prohibited. Prohibited ones include, for example, medical preparations that are available only by prescription. Working with such products is a separate and creative direction. Let’s skip it for now and take a deep look at advertising for non-prohibited things.

1.2. Advertising approaches for Health & Beauty and White Products

There are two ways to advertise non-prohibited products: White and Gray.

White approach
The White approach implies full compliance of your landing page and creatives with Google requirements, which are the same as those for Facebook. That means the lack of misleads, inflated promises, direct contact with clients, etc.

Pros of White approach:
  • Your account will be there for a very long without being banned.
  • Your campaigns will be well optimized.
  • There’s no need for cloaking.

Cons of White approach:
  • There will be no trigger expressions on the landing page. So you can’t use something like ‘We guarantee 100% quality’, and that reduces conversion.

Gray approach
This approach means directing traffic to the preliminary landing page (transition page), from where the lead goes to the standard landing with conversions. A cloak link to a usual landing page is integrated in the preliminary one. Part of the traffic (Google moderators) goes to the White landing page, and the clients go to the Gray one. You can also cloak the landing URL, direct traffic and distribute it there.

Pros of Gray approach:
  • Consistently high ROI.
Cons of Gray approach:
  • Periodical bans.
  • You need to have a well-functioning system for farming the accounts, payments and so on.
So what kind of approach is better?
It’s up to the affiliate marketer to decide. We know teams that successfully implement both approaches. Someone decided not to deal with bans and conveniently uses White approach, others have a well-established system of farming, cloaking and consumables and they don’t even care about losing accounts. One more time… It’s up to you to decide.

Part 2. Accounts

2.1. General information about GoogleAds accounts

Everything here is similar to Facebook. The better accounts are live, real. The best ones are live, real and have foreign consumables. Before ‘giving the green light’ to advertising, Google examines the account’s ‘imprint’ on the network and finds out on which services the users sign up via Google, how actively the mail is used, and so on. Obviously, the more activity there is, the higher the trust rate you get.

There is a mistaken belief that Facebook and Google share data, and if, for example, an advertising account on Facebook (registered via Google mail) or payment was banned, then an inevitable ban awaits the GoogleAds account. But it doesn’t work that way, and it’s proven in practice.

2.2. Advertising account types

Google advertising accounts are divided into agency and personal, as well as into prepaid and postpaid. The postpaid option isn’t available for all GEOs. Payments also differ depending on the GEO: you may use bank cards, PayPal, etc. For postpaid accounts, it’s quite easy to increase threshold values to $800 (or equivalent in the account currency) — this will require just 5 to 7 write-offs.

Affiliates often argue about which account is better for directing traffic — agency one or personal one. There is no consensus here. An agent account implies that legal information (bank account, address, etc.) must be provided. A personal account doesn’t require that. And we can’t say that agency accounts have a higher trust rate.

2.3. Creating a GoogleAds advertising account (texts and pics)

We’ll talk about farming and preparing accounts a little bit later. For now, let’s imagine that you already have a wonderful Google account and you’re ready to create an advertising account. So here’s a step-by-step guidance!
  1. Go to and click ‘Start’.
  2. Select ‘New GoogleAds Account’.
  3. Next, you can create an advertising campaign in a quick and simple mode, or select the ‘Switch to expert mode’ option. The second one is more convenient.
  4. Select your goal — ‘website traffic’.
  5. Select the type of advertising campaign — search, Display Network or their combination. For beginners, it’s recommended to start with search. Working with Display Network is very similar to teaser approaches: without skills, you can easily lose your investments because of negative results.
  6. Specify the website (the landing page to which you will direct traffic). You can create conversions a little bit later. Click ‘Continue’.
  7. You will be redirected to a page with campaign settings. Check your goal (traffic), edit the campaign’s name, make sure that there is a checkbox for ‘Search Network.
    1. 7.1.Set location and language. Unlike Facebook, it makes no sense to play with the target and narrow the audience on Google platform. Therefore, select ‘all of the target locations’.
    2. 7.2.Select a daily budget option and set a maximum CPC. Google offers several optimization strategies. For beginners, ‘maximum CPC’ is the best one.
    3. 7.3.The last section in the campaign’s general settings is ‘Extensions’. Many people ignore these extra fields, but they shouldn’t. You can have a significant increase in CTR. When everything is filled in, click ‘Save and Continue’.
  8. Select the keywords.
  9. Make your creatives. Google is quite smart — it often provides you with ideas for keywords, headings and texts.
  10. After you create the campaign, select keywords and make your creatives, Google will automatically redirect you to the page with payment details.
As soon as payment details are entered, the account setup will be completed. Keywords and ads will be sent for moderation. And very soon you will get your first profit.

2.4. Preparing your GoogleAds account (PRIOR TO LAUNCH)

There is no special formula for creating/farming accounts. The possibilities of neural network are constantly developed. So sooner or later any formula stops to be reliable and effective. Moreover, if 100 accounts are created according to just one formula and one of them gets banned, all other accounts will also be banned, even if there are no violations in them.

For the same reason, it makes no sense to buy different farming manuals. As soon as they become available to a large number of affiliates, they simply stop working.

Basic principles of preparing the accounts are as follows:
  • Try to use different approaches every time when you create a new account.
  • Moderation doesn’t pay a lot of attention to keywords for Health & Beauty category, so you can start without preliminary ‘warm-up’.
  • Don’t use the same domain for different accounts, remember the simple rule, i.e. 1 account = 1 domain.
  • It’s important to use only first level domains.
  • Domain must be relevant to the offer.
  • Don’t create 20 identical accounts from 1 PC. All of them will be banned simultaneously.
It’s impossible to launch a campaign without a ‘warm-up’: any account warms up for 5-7 days due to directing traffic to any White article on your new domain (at the same time, domain trust is accumulated).

2.5. A little bit about farming

The major rule here is that there are never too many accounts! They’ll always be banned (sometimes even at the preparation stage for your advertising campaign). Just know that, accept and be ready to deal with that.

It’s recommended to create a system in which some accounts work, the second ones are moderated, the third ones are farmed, etc. It will run smoothly.

It’s strongly recommended to use an anti-detect browser. And one of the best solutions is Indigo.

Constantly change all input data: domains, White sites for warming up, preliminary landing pages and texts on them. To make your website or preliminary landing page unique, change pictures, headings, etc.

How much money do you need to direct for warming up? It’s about 1-2 dollars a day for a week.

2.6. Life hacks

  • You should always use something White for the first launch of your account. If it’s banned (e.g. it can happen due to a suspicious payment), you’ll get your account back in 70% of cases.
  • If there is a launched campaign for Product or Health & Beauty categories, and it allows you to get profit, then don’t change anything except bids. For Google, if something ALREADY works, it’s unlikely to be banned.
  • If you have a relatively high budget ($10 thousand per month), a Google manager will definitely contact you in order to discuss and improve the work of your advertising campaign. You can politely refuse such services. Don’t worry! Even if the managers look over your account and try to find something inappropriate, they won’t do anything, since Google’s corporate policy forbids them to snitch.
  • If an ad in a working account is suddenly rejected, disable and delete it. You can copy the texts and then paste them in a new ad. If the rejection happens again, you’ll need to change you creative content a little bit (often 1-2 words are quite enough for that).

Part 3. Selecting an offer and preparing your campaign

3.1. Selecting an offer

The approach considered in this guidance works only for Health & Beauty category and White Products (it’s not suitable for other verticals).

Your offer will work if as follows:
  • Google planner provides at least 3 000 impressions per month by brand.
  • Google planner provides at least 10 000 impressions per month per topic.
  • You can have any competition level, except for ‘wildly overheated’ auctions (rare case).

3.2. Keywords and announcements

Moderation is the most important process when you launch an advertising campaign (and that’s no wonder). On Google, unlike Facebook, creatives (ads) don’t play a decisive role when we speak about attraction of clients. But, of course, the higher your CTR value is, the more potential clicks you have. In addition, Google is interested in earning maximum amounts of money from every impression. Therefore, ads with the highest CTR will definitely be included in the search results.

How can you increase CTR?
  • Fill in all available fields, including clarifications, extensions, extra links, etc.
  • Use ‘magnetic’ phrases in your ads (promotions, discounts, etc.).
  • Use automatic substitution for keywords in headings.
  • Use adaptive ads.
The best keywords are direct brand queries. For example, if you direct traffic for Liquid Chestnut product, then such query as ‘buy Liquid Chestnut’ is the top one. You can use exact matches.

The second best keyword group is the product category (in case of ‘weight loss’ program, this can be, for example, ‘preparation for weight loss’ or ‘lose weight very quickly’, etc.). Also, you can consider what Google planner offers. It’s better to use phrase or broad matches. You should carefully work with the list of negative keywords. The disadvantage of this keyword category is that testing takes a lot of time and requires a good budget.

The third type of keywords is brand queries of competitors. For example, there is a popular weight loss preparation known as ‘Slenderness’. Okay. You should direct traffic for this key, but sell your offer. ROI values will be lower, but still… That’s a traffic source!

Keyword match types
  • [exact match] — phrase/word in unchanged form.
  • [phrase match] — words/phrases can be changed.
  • [broad match] — words/phrases can be replaced with ones similar in their meaning.
  • [modifier + buy + liquid chestnut] — phrases/words that contain a combination of words you specified.
Update! Over the past year, Google has changed the search results for the [modifier] three times. So currently anything inappropriate can be among them. It’s NOT recommended to use this word for beginners!

The best way is learn how to work with broad matches (in order not to ‘cut off’ your audience). You need to add negative keywords to your list on a daily basis and clean up junk queries.

3.3. Moderation

Moderation is only half the problem. It happens that you successfully pass the moderation, start to earn 10 to 20 dollars per day, have leads, increase your budget… And… In just a couple of hours, you get banned.

The moderation process is as follows:
  • Approval of keywords.
  • Approval of ads.
  • Approval of your landing page (with traffic split into White page and Offer page) or preliminary landing page.
What should I do to pass moderation?
  • Use ‘soft’ ads (don’t use phrases like ‘lose 10 kg in 3 days’).
  • Use ‘white keys’.
Okay! You’ve successfully passed the moderation! What should you NOT do in order not to be banned?
  • Dramatically add transactional keywords and ads! It’s necessary to do this gradually, one by one, and wait for a reaction from Google. If Gray/Black keywords are approved and you see that there are impressions, then don’t disable the White keys immediately. You should gradually lower the bids and then remove them one by one (not all of them at once on the same day).
  • Raise the budget by more than 10% per day.

Part 4. Cloaking

4.1. Cloaking service

All cloaks have long been known to Google, so there are no ‘wonderful’ and ‘100% effective’ solutions. You shouldn’t be ‘bought’ by the ads of ‘unique’ cloaks and become yourself a lead for those who sell such services.

All cloaks are based on the same principle. They split traffic, ‘cut off’ bots and Google moderators. Usual leads go to Gray landing page, while Google spies go to White page. All modern cloaking services compete in one thing, i.e. which one of them has more IP addresses of bots/moderators and how quickly these databases are updated, etc.

Therefore, the most important thing when working with cloaks is not which one to buy (they’re very similar), but what settings to implement, what pages to create, etc.

Time-tested service — Cloackit.

You can use Keitaro as an alternative. That’s a tracker, but its settings allow you to create a lists of Google moderators yourself.

4.2. Preparing a preliminary landing page

There are two approaches to Google cloaking — old and new.

The old approach to cloaking is as follows. You create two websites and distribute traffic to selling page and White website. Of course, moderators are redirected to the White website, while the clients go to the selling one. Unfortunately, this approach doesn’t work on a regular basis.

PLEASE NOTE! Google is constantly updated and remembers various algorithms for each key used in the ad (that includes cloaking). Not all of the keywords can be used for launching the ads. There are queries that are automatically banned, for example, the names of online casinos (such as ‘Volcano’). That is, if you use ‘volcano casino’ as the key, this will mean that your account will ‘die’ sooner or later. Therefore, it’s very important to choose the correct keywords. Look for those that are able to pass Google moderation.

WEBSITES. Unlike Facebook, Google doesn’t let junk sites through. The page you run ads on (the White page the moderators go to) should look “decent”. It’s necessary for Google to understand why you create ads. That is, your page should correspond to your keywords and preliminary landing page, there should be a call to action, an application form, etc.

The new approach to cloaking implies working via the preliminary landing page. It allows you to warm up the traffic and distribute it between the White page and the selling website. Thereby, it’s necessary to cloak the links to the product. Sometimes Google doesn’t let transition pages with the product’s name through. If so, it’s necessary to replace the name of your brand with ‘unique tool’ or other abstract term. For Google, preliminary landing pages usually used for Facebook, are quite suitable. BUT! You need to make sure that there is no order form on the preliminary landing page (otherwise, you get banned). Or… You can cloak the order form.

4.3. Preparation a cloak

When cloaking is considered, we mean that we work with two pages: White page (where Google moderators go) and offer page (selling page where clients go).

When launching an offer, you can definitely use the advertiser’s landing page. Usually, there are several of them in affiliate programs for popular products. Before the traffic boost, you can split the landing pages and select the one that provides the best conversions. After that, you should improve it.

Two parameters that are of matter for Google. They are the upload speed for landing page and triggers (‘magnetic’ phrases like ‘only XXX pieces left!’, ‘Tom has just bought this item’, etc. — they will help you create an ‘excitement’ around your product).

Creating a White page:
  • Select a design.
  • Find a White article (or write your own one) on a relevant topic (in terms of meaning, it should correspond to the idea described on the preliminary landing page).
  • Integrate the text into the design.
  • When directing traffic via the preliminary landing page, you need to insert a link to the White page there.
  • Send everything for moderation.
Instead of an afterword

If you’ve read this article to the end, we want to thank you and just say that we’ll be happy to receive your feedback! You can write something in the comments. Is this Google traffic topic interesting? Should we provide a more detailed information (as for Facebook)?

In general, you are ready to direct traffic from Google. Our manager will definitely help you decide on which offers from our affiliate program are the best ones for you. Good luck!