How a Strategic Use of Telegram Ads Led to 940+ Conversions in 20 Days

Running a token presale isn’t easy, especially with the market being as crowded as it is. But if you have a good strategy and a solid approach, you can still have some good results. The marketer from this case study cracked the code with PropellerAds new ad format Telegram Ads.

Their results spoke for themselves. The campaign saw a whopping 940+ conversions in a mere 20 days. And not only that, they did this without taking a huge hit to their budget, keeping their cost-per-acquisition (CPA) under $6.

Instead of just sending users straight to the presale page, the campaign took a smarter approach. They started by building trust in a Telegram group, allowing potential buyers to interact with the token and get comfortable before making a purchase. Once the community was warmed up, they were directed to the presale site, where they were ready to convert.

This case study dives into how this two-step approach worked, how the advertiser maximized Telegram Ads' potential, and how other businesses can replicate this success to drive cost-effective conversions.

The Campaign Objective​

The goal was simple: drive as many conversions as possible while keeping costs low. Token presales are often a crowded space, with countless options vying for attention. For many, the challenge isn’t just reaching potential buyers, but creating a buzz around the offer and sparkling real interest. This is exactly the case with tokens.

So a themed Telegram group, where potential buyers had a chance to engage, ask questions, and get familiar with the token, was created. Later on, users were directed to the presale page, making the transition feel like a natural next step.

Strategic Campaign Setup​

This campaign was built on two strategies, both of which were designed to engage the audience and drive conversions seamlessly, but in very different ways. And this could easily be achieved with Telegram Ads.

Let’s take a closer look at these two strategies.

Traffic Strategy 1: Engage Users via Telegram Group​

First, the advertiser drove traffic to the Telegram group, which was a space in which users were free to interact and learn more about the coin and prepare them for a purchase.

Considering that numerous tokens appear regularly and far from all get popular, this was a great idea.

Traffic Strategy 2: Direct Traffic to the Token Presale Site​

After users were familiarized with the token, the second strategy took a more direct approach, which was nothing less than sending users straight to the presale page to convert. Ads sent these users directly to the presale site, where they could quickly complete the purchase.

Consistency Across Both Strategies With Ad Creatives​

One of the key elements in making both strategies work was the consistency in ad creatives. The visuals and messaging stayed the same across both strategies, ensuring that users could easily recognize the token and its value at each touchpoint.

• Visuals: Eye-catching graphics helped capture attention and reinforce the brand identity.
• Messaging: Clear, concise calls to action encouraged users to either join the Telegram group or go straight to the presale site.
• The right GEOs (where Telegram is especially popular): CIS countries, Europe, Asia, LATAM

Performance Breakdown​

These campaigns look good on paper, but the real question is, how do they measure up against tangible results? Let’s take a look at the key metrics for both approaches and see what works, what doesn't, and more importantly, what works best.

Strategy 1: Traffic to the Telegram Group​

The first strategy was all about building trust and warming up the audience. Here are the key performance metrics:

• Budget spent: $5,450
• Total clicks: 728,000
• Cost per click (CPC): $0.0075
• New telegram subscribers: 38,300
• Conversions (Token purchases): 940
• Cost per acquisition (CPA): $5.80

What Did We Learn?​

This strategy performed really well, with a low CPC and even lower CPA. Despite spending just $5,450, the campaign drove over 728,000 clicks and converted 940 users at just $5.80 per conversion.

The fact that 38,300 new users joined the Telegram group highlights the engagement value this strategy provided. By nurturing users early in the process, the campaign achieved high-quality conversions at an affordable cost.

Strategy 2: Direct Traffic to the Presale Site​

The second strategy took a more direct approach - sending users straight to the presale page. Here’s how it performed:

• Budget spent: $9,600
• Total clicks: 1,080,000
• Cost per click (CPC): $0.0089
• Conversions (Token Purchases): 406
• Cost per acquisition (CPA): $23.64

What Did We Learn?​

While Strategy 2 generated a lot of traffic (1,080,000 clicks), the CPC and CPA were higher. The $23.64 CPA indicates that this strategy wasn’t as cost-efficient as the first one.

Although it captured 406 conversions, the higher CPA shows that sending users directly to the presale page without the trust-building phase of Strategy 1 made it harder to convert users efficiently.

Conclusion​

In the world of token presales, it’s easy to get lost in a sea of similar offers. But this campaign shows that PropellerAds’ Telegram Ads can make a real difference when it comes to driving conversions and keeping costs low.

So, what’s the secret? Instead of rushing for the sale, they took the time to warm up potential buyers in a Telegram group where they could get to know the token, ask questions, and build some trust. Only then did they direct users to the presale page, making the transition feel like a natural step.

And, of course, Telegram traffic purchased from PropellerAds is a great fit here - not only our partner grew his group audience, but also his conversion rate skyrocketed!

Try Telegram Ads format for smart scaling!