The following is a post by Sergey from KeyAffiliates.


I have been working as a casino affiliate for about 5 years. I started with my own direct marketing in 2016. I tried few niches, such as finance, nutra, CC (I know its bad for karma, but money doesn’t smell) and iGaming.

And what I noticed is that when traffic stops. But, I am still getting some revenue from gambling player leads I made 4 years ago!

So in this article, I want to motivate affiliates to not be afraid to start working with RevShare or HYBRID gaming deals. 
Because, since 2019, I started to work as an Affiliate Manager in an iGaming network and we receiving a lot of requests from affiliates who want to work with CPA directly, to secure the income. Fair enough! But is it the way to make money?

I'm not going explain you how to build a website, email lists, etc. You can find a lot of good guides about that.

I only want to speak about gambling industry in general.

The global online gambling market is expected to grow from $58.9 billion in 2019 and to $66.7 billion in 2020 at a growth rate of 13.2%. The growth is mainly attributed to COVID 19, due to which populations are confined to home during the lockdown and have free time to participate in several free and paid leisure activities including online gambling. The market is then expected to reach $92.9 billion in 2023 at CAGR of 11.64%. - source

The online gambling industry is big and constantly expanding, so in spite of the intense competition, the pie is still large enough for many people to thrive.

 Do you want just 150 EUR CPA from this pie or a continuing RevShare? 

Affiliates Need to be Passionate and Committed

Profits can vary from one month to the other, but some of the best slot sites and poker sites can pay affiliates way over $50,000 a month! The Super Affiliates who have deals with several casinos are more likely to weather any storm. The entire affiliate business is based on the casinos sharing a part of the winnings with those that have brought players to them, in the first place. This means that affiliates win more or less, depending on how much money there players lose, which is something outside their control.

 You need to understand that when you are running a RevShare campaign, you are investing money and you will not get it back right away.

Looking to make some passive earning? Check our thread about commission models:

How to Make Your Leads Deposit More?​

The key to succeeding in any business is offering quality services and products despite the cost of production. Using this approach will make you retain more clients and many other clients will be referred to your business only if you offer quality.

Similarly, gambling affiliate programs require you to create quality content for your site visitors.

PRO TIP: stories of people winnings working the best.

Creating content that people want to see is always the key to a successful online presence.

Good luck!
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