VPN services aren’t the first thing most affiliate marketers think about when they sign up for a new program but using a VPN can have a significant impact on business performance. A VPN isn’t required to run any of your affiliate campaigns but it can help you run things more efficiently — especially when you’re running websites in multiple countries.

What is a VPN?​

A Virtual Private Network (VPN) is a type of software that allows you to browse the web using an IP address from virtually anywhere in the world. The VPN creates a private network across a public network and allows you to connect to sites on a server that isn’t at your current location. For example, if you wanted to check a website that blocks users from the United States, you could use a VPN to connect to the site through a server located in South America. Your IP address would be from South America so you would have full access to the website.

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Recommended VPNs for Affiliate Marketers​

Some of the most reliable and recommended VPN service providers for affiliate marketers include:

Why Do Affiliate Marketers Need a VPN?​

Here are some of the key reasons why affiliate marketers need to be using a VPN:

Eliminates Geographic Restrictions​

Some affiliate campaigns have geographic restrictions so you won’t have access to offer landing pages and other marketing assets if you’re not located in an unrestricted area. Connecting to a VPN removes all of those restrictions so you’re free to run campaigns regardless of their location.

Accurate Competitive Analysis​

Since Google delivers search results based on your location, you won’t have an accurate idea of who is paying a premium for PPC traffic for certain keywords. Connecting to a VPN can give you more accurate results and also make it easier to see how advertisers are running their retargeting ads.

Make Offers Accessible to the Right Audience​

When you’re running several different websites in different countries, you need to make sure your websites are compliant with each country’s regulations and advertising guidelines. You might have to serve tailored offers to different audiences and make changes to your website based on your audience’s needs. This is much easier to manage with a VPN service and can help you avoid making some costly mistakes.

Improved Security​

If you travel really, you probably have concerns about connecting to the Internet from a public WiFi network. When you use a VPN, you have a higher level of security and privacy — hackers and cybercriminals can’t tap into a VPN connection as easily as a public network. You can protect all your accounts and sensitive information with a VPN, whether you’re on the road or off.

There are now dozens of VPN services out there and many affiliates are making full use of them to keep their businesses running efficiently. Since there is an increased demand for these services, affiliate marketers can also join VPN affiliate programs to earn recurring revenue on sales of VPN services. Whether you use VPN services to operate your affiliate marketing business or sell VPN services as an affiliate, this is one emerging trend you don’t want to miss.
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