ROIads is an advertising network that specializes in 2 ad formats: push and pop ads. They both show great results in affiliate marketing, so it’s not a surprise that we’ve decided to share with you the case for Gambling offer with 180% ROI on pop ads in Malaysia.
In this article, we will cover such points as the strategies used, daily optimizations, and advanced tools that led to success. Let’s delve deeper into the details!
Key Challenge in the Gambling Case Study
The aim of the campaign was to promote a CPA offer in Gambling using pop ad format. The GEO was Malaysia. The estimated time was 2 weeks.Campaign:
- CPA Network: CPA.House
- Offer: BetSuper
- Payout per Deposit: $30
- Target: Malaysia
- Traffic Source: Pop Ads
- Duration: 2 weeks
So, the advertiser trusted their manager’s advice to promote the BetSuper offer. The main challenge was to test pop traffic in this competitive space while optimizing for profit and scalability.
Creatives and Landing Pages
As we talk about the pop ad campaign, you can understand that the advertiser didn't need multiple creatives. The only thing that was required was a landing page.Landing Page Insights:
- Language: English is a language commonly spoken in Malaysia, so it was chosen making the landing page accessible to a broad audience;
- Performance: The offer page was adapted for mobile devices, and the crucial thing was to make it loaded quickly;
- Key Point: By prioritizing the quality and user-friendliness of the landing page, we streamlined the user experience, ultimately boosting conversion rates.
Campaign Breakdown
Within two weeks, several campaigns were launched, which were necessary for testing and optimization. We suggest considering the targeting, budgets, placement conditions, and results that allowed this case study to be conducted.Initial Campaigns
There were two campaigns – for mobile and desktop devices. The goal of this phase was to test the AI bidding technology and let the system optimize and distribute the budget across different traffic sources. By separating the campaigns by device, the advertiser wanted to see the performance and which device performed better.1. Strategy for Mobile Devices
- GEO: Malaysia
- Targeting: Mobile devices, broad targeting.
- CPM: $6.24 — set the system-recommended bid.
- Daily Budget: $50.
- Additional Settings: 1 click per user per day, as advised by the account manager.
- Objective: To test mobile traffic performance with a wide targeting setup.
2. Strategy for Desktops
- GEO: Malaysia
- Targeting: Desktop devices, broad targeting
- СPM: $4,5 — set slightly lower bid due to lower competition for desktop traffic.
- Daily Budget: $50.
- Additional Settings: 1 click per user per day.
- Objective: To compare desktop traffic performance with mobile traffic under similar broad targeting conditions.
Optimization Approaches
After three days, it became evident that the mobile campaign was outperforming desktop according to data of engagement and conversions. So, the advertiser chose to concentrate solely on mobile and initiated two new campaigns with specific optimization strategies.Whitelist Campaign — Mobile
This campaign was established using a whitelist curated by the personal account manager, featuring top-performing traffic sources. The advertiser also included insights from previous campaign statistics to enhance the whitelist.Blacklist Campaign — RON, Mobile
The second campaign aimed at all sources within the network, enabling ongoing optimization through effective blacklist management once the campaign launched. This approach was designed to evaluate new publishers and websites that could drive results for the advertiser, facilitating an increase in volume and broadening the campaign's overall reach.- Advanced Optimisation: Both campaigns used ROIads’ advanced traffic management tools. Daily optimisation was done on all campaigns with micro bidding;
- Micro Bidding: This allowed to adjust bids at source level, to increase bids on top performing sources and decrease or block non performing ones;
- Whitelist/Blacklist Management: Both campaigns were whitelisted/blacklisted to optimise budget allocation.
This continuous optimisation ensured campaigns were profitable with high ROI.
Outcomes of the Pop Ads Gambling Case Study
The two-week campaign highlighted in this case study was highly successful, demonstrating that pop traffic is effective enough for Gambling in Malaysia. Through optimization and leveraging ROIads tools, the advertiser accomplished:- Registrations: 51
- Deposits: 15
- Revenue: $450
- Profit: $200
- ROI: 180%
How Did We Achieve Success?
- Manager Help: Working with the account manager for campaign setup, optimization and access to whitelists and blacklists was key;
- Mobile Only: Moving to a mobile only strategy after the initial test phase was a game changer as mobile outperformed desktop in engagement and conversions;
- Optimization: Regular optimizations, bid mods, blacklist management and micro bidding allowed for traffic adjustments;
- Data Driven: Using whitelists and previous campaign data to maximize returns by focusing on high performing sources;
- Device Targeting: Disabling underperforming devices minimized waste and overall performance.
Final Thoughts
The pop ads case study shows the power of targeted Gambling mobile campaigns in Malaysia. By adjusting daily and managing whitelists and blacklists, the advertiser was able to push performance and ROI. Deciding to go mobile only after the testing phase was the smart move as the platform excels in engagement and conversions.Overall this case study proves pop traffic works for Gambling offers. Data driven decisions and continuous optimisation is key to success.
Join ROIads – and unlock the potential of pop traffic for Gambling campaigns! More useful info on how to run ad campaigns you can find in our Blog articles.
