Every day, thousands of marketers launch iGaming campaigns on RichAds, testing ad formats and geos.

We’ve gathered pure stats to help you better understand the traffic and boost your ROI 💸

🎲 Who Are the Usual Suspects for Responding to Gambling Ads?​

Based on the behavioral and traffic performance of gamblers at RichAds, we’ve outlined the portrait of an average player:

✨ Insights:​

  • 🌍 Tier 3 users play to earn
  • 💸 Tier 1 and 2 users play for fun
  • 🎯 Casino & sports betting audiences often overlap

1-png.65958


You can learn more about average online casino players in our article: Gambling Audience in the USA.


📈 Top Ad Formats for Gambling Traffic at RichAds​

RichAds generates over 5 billion impressions daily, with Gambling being one of the leading verticals, often highlighted in our Best GEOs and Verticals report.

Here are the top ad formats driving the highest engagement and volumes for iGaming:
  • Push ads — 36%
  • Pop ads — 27%
  • Telegram ads — 20%
  • Native ads — 17%
2-png.65959


👉 Sign Up / Start Campaign


🌍 The Most Responsive GEOs to iGaming Ads​

We analyzed Gambling traffic from markets across all Tiers to identify which countries have the most engaged online casino audiences.

Here are some of the leading countries responding to iGaming ads on RichAds:

3-jpg.65960


For more details, check out our article: Top GEOs for Gambling Offers.


🏆 The Highest Converting Online Casino Brands at RichAds​

"First you work for your name, so that your name will eventually work for you."
This holds true for online gambling platforms as well!
Click to expand...

Here are the most frequently advertised brands successfully acquiring users with RichAds:
  • 1Win
  • Mostbet
  • Melbet
  • Vegas
  • Pinko Casino

🎨 Creatives That Attract Online Gambling Users​

Among all formats, Telegram Mini App ads show the highest CTR. Available creative types include:
  • Push-style
  • Interstitial banner
  • Interstitial video
  • Embedded banner
RichAds focuses on Telegram’s play-to-earn games traffic — a true hidden gem 💎

Find creative approaches that convert well for Gambling audiences on Telegram:


4-jpg.65961


👉 Check out our full tutorial: Launching Gambling Ads on Telegram


Additional Top-Performing Formats:​

  • 📲 Push ads
  • 💥 Popunders
  • 🌐 Native ads
These formats have been battle-tested for years, trusted by advertisers to reach real players with huge volumes and solid CTRs worldwide.

👉 Sign Up / Start Campaign


🔧 RichAds Optimization Tools to Boost Gambling Ad Campaigns​

With hundreds of millions of daily Gambling ad impressions, optimization is critical to manage performance and costs effectively.

To simplify optimization, RichAds offers several built-in tools:

👑 Top Optimization Tools:​

  1. Performance Mode
  2. Target CPA
  3. Automated Rules
  4. Whitelists / Blacklists
  5. Micro Bidding
6-jpg.65963


👉 Learn everything you need to know in our guide: Optimizing Telegram Traffic


Know your audience and promote iGaming offers successfully with high-quality traffic from RichAds!

👉 Sign Up / Start Campaign